Friday, September 24, 2010

Auto Tune the News

Creating music today is a far easier process then it was back in the day when you needed instruments - all you need is an autotuner and a midi keyboard. If you don't have these things just make an ass of your self on National TV and the Gregory Brothers will take care of the rest.

The ease with which The Gregory Brothers seem to make these tunes should not be used to belittle the music in anyways. It requires a great deal of originality and talent to do this, particularly in such a unique way. In doing so The Gregory Brothers introduced a double threat of satire that I adore. First, they edit already absurd news stories to poke fun of our 24/7 conglomerate news corps. Second, autotuning these stories and making them sound impressively good. Showing everyone just how much talent you need to sing these days, you don't even need to know you are singing. In some of these clips there seem to be additional levels of satire, but when its not actors but actual politicians making me laugh - it's not satirical, its real life. And then I get sad...



No comments:

Post a Comment